7 Types of Visuals You Should Add to Your Event Website Design

A text-heavy web page tends to drown your audience in an ocean of words the moment they arrive. With attention spans rivaling those of goldfish, who's got the time or the inclination to wade through all that verbiage?

If you’re trying to sell more tickets for an event, you should add compelling visuals to your event website design.

Potential attendees need more than just words to envision the experience awaiting them. That’s where captivating visuals come in to transform your event website from bland to brilliant. 

With that in mind, let’s jump into some types of visuals that would make a great addition to your event website, with examples of how some organizations got it right.

This article is a guest post from the video experts at Breadnbeyond.

1. Snapshots of Past Events

Showcase the best moments from previous events with high-quality photos, event videos, and glowing reviews. Highlight the energy, excitement, and engagement to give potential attendees a taste of what they can expect.

You can use a photo from the last event as a header. This will help set the tone for the event for people who are unfamiliar with it. 

You might think, “But stock images will work the same.” However, there's nothing quite like the authenticity and immediacy of real moments captured at your event. A genuine snapshot from a past event is a powerful introduction that conveys the atmosphere, camaraderie, and unique experiences that await attendees.

This example from Afro Nation displays multiple snapshots of their last festivals. Happy faces, stage lights, and vibrant colors leap off the screen to capture the electrifying energy and pulsating rhythm of the event. 

Each image they show tells a story of unforgettable moments shared among friends, old and new, under the starlit sky.

2. Professionally-Designed Graphics

Illustrations and graphics can give your event a personality. They're the visual language that speaks directly to your audience, conveying the vibe, event theme, and essence of your gathering with style and flair. 

Whether it's a sleek logo that instantly captures attention, a dynamic infographic that breaks down event details in a digestible format, or custom illustrations that add charm, these visuals elevate your event's brand identity to new heights. Conversion rate optimization services can ensure that your event's visual appeal translates into ticket sales and registrations.

Coachella harnesses the power of hand-drawn illustrations to introduce its facilities and amenities in a way that's as unique and vibrant as the festival itself. 

From camping grounds to sketches of tickets, these simple illustrations and best graphic design blend seamlessly with their website design and breathe life into every aspect of the Coachella experience.

3. Venue Showcases

Another great option is to let the venue speak for itself. Include captivating images of the event space, whether it's a chic ballroom, a picturesque outdoor setting, or a trendy urban loft. When potential attendees first see these visuals, they're transported into the heart of your event and even see themselves there.

These images evoke a sense of anticipation and excitement and become a backdrop that's not just a setting but an integral part of the experience. 

You can also take your venue showcase to the next level with a video tour so potential attendees can virtually step into the space.

Websummit employs a video as an auto-play header to give its audience a feel for the venue from the previous year. With each scene transition, key features, such as seating arrangements, lighting setups, and amenities, are highlighted, giving viewers a comprehensive glimpse of what to expect. 

4. Speaker and Performer Profiles

Feature headshots and brief bios of your event's speakers, performers, and special guests. These visuals add credibility and intrigue– that can entice attendees to learn from industry experts or be entertained by top talent.

Even before attendees enter the event, these profiles serve as a virtual introduction. It helps them to familiarize themselves with the individuals who will be shaping their experience. Each headshot is a face to the name that can create a sense of connection and trust between attendees and speakers.

Nordic Growth Summit uses headshots of their world-class speakers alongside their backgrounds. With this diverse lineup of speakers with impressive credentials, the Summit aims to inspire attendees and underscore the value of the knowledge and insights shared during the event. 

5. Interactive Maps and Floor Plans

Interactive maps and floor plans come in handy when navigating the intricate layout of your event venue. As attendees arrive, they're greeted with a digital guide that goes beyond static images or paper handouts. With just a few clicks or taps on your website, they can explore the venue's layout, easily pinpointing key areas.

If your event spans multiple locations, has complex room setups, or offers various activities spread across a large venue, you should include this type of visuals on your website.

Many music and art festivals have a map on their website to help attendees navigate sprawling festival grounds, locate different stages or performance areas, find food and beverage vendors, discover art installations, and identify other points of interest.

Take Bonnaroo, for example. They include a zoomable map in their event website design so that the festival-goers can seamlessly explore the vast festival grounds, zooming in to pinpoint specific stages, vendor areas, and attractions and zooming out for an overall view of the layout. 

6. Countdown Timers and Teasers

Adding countdown timers or teaser graphics can generate more buzz on your event management software. The time ticking down creates a sense of urgency and excitement, encouraging visitors to mark their calendars and register before it's too late.

Kikk Festival shows a countdown timer and a music video as a teaser for their next festival. These two visual elements create a dynamic and engaging experience on the festival's website. 

Potential attendees can get a glimpse into the festival's atmosphere while feeling the urgency of the approaching event.

7. Live Streaming Video Pages

Live streaming your events can boost real-time engagement. On your website, make sure you include a dedicated live-streaming section that is easily accessible and highly visible. Integrate high-quality video players that support HD streaming to ensure a seamless viewing experience. 

Provide interactive features such as live chat, Q&A sessions, and real-time polls to foster active participation from viewers. Highlight a schedule of live-streamed sessions with precise timings and speaker details so attendees know what to expect and when to tune in. 

Last but not least, offers the option to watch previous live streams on-demand for those who couldn't attend in real time. All of this is to make sure that no one misses out on your important content.

Final Thoughts

Your event website is the digital doorway to your gathering, and to make it genuinely irresistible and more inviting, you need visuals that pop and embed social media feeds on it. 

So, they're more than just decoration. Don't add unnecessary visuals just because you feel like you need to fill space. Each visual should serve a purpose: showcase the venue, highlight speakers, or provide important information that attendees should know. 

Remember, the visuals here act as the first impression, setting the tone for what attendees can expect so you can fill more seats. 

About the Author

Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order). 

Twitter | LinkedIn | andre@breadnbeyond.com