E-commerce brands and influencers rely on many different online channels to promote products to their audience. One of the most exciting opportunities for sellers is the shoppable video platform, which allows you to monetize your videos with interactive video, embedded products, and direct purchase options!

In this article, we’ll discuss the five best shoppable video platforms right now and how you can use them to sell your products directly to viewers of your content and boost the live commerce experience. Let’s dive in!

Table of Contents

• What is a Shoppable Video Platform?
• 5 Best Shoppable Video Platforms
• Choosing a Shoppable Video Platform
• Make Maestro Your Shoppable Video Platform

What is a Shoppable Video Platform?

A shoppable video platform is a digital service that allows viewers to purchase products directly from a video they’re watching. This approach combines e-commerce and multimedia content into a single experience.

Here are a few things to know about them:

1. They host interactive videos: Shoppable video platforms can host your videos directly. If your videos contain featured products, you can set up interactive elements within the content for viewers to click (either to learn more or to make a purchase). 
2. They integrate with an e-commerce system: Quality shoppable platforms either have native e-commerce capabilities or integrate with prominent e-commerce systems like Shopify. Ideally, viewers can add products to a shopping cart and even check out without clicking away from the video they’re watching.
3. They provide in-depth analytics: Through data and insights, these platforms can better understand your viewers’ behavior, including which products get the most clicks or highest conversions.

Now, all kinds of verticals can benefit from a shoppable video strategy, but it’s particularly powerful for product sales in business-to-consumer (B2C) industries like fashion, beauty, home decor, or electronics. 

5 Best Shoppable Video Platforms

Now that you’re more familiar with what to look for in a shoppable video platform, let’s look at five of the best options for your business!

1. Maestro

Maestro is an interactive streaming solution for brands and professional creators. This popular video platform features a range of video monetization tools to support your online marketing needs.

Obviously, one of Maestro’s key monetization features is the shoppable video, powered by a native Shopify integration. With this feature, you can sell items from your Shopify store directly to viewers in-stream using clickable panels and overlays.

Beyond shoppable video, the Maestro platform also supports other essential features for e-commerce brands looking to monetize their video content, including video website building, brand customization, and additional interactive elements. 

Combining these options with Maestro’s powerful shoppable video functionality gives you a one-two punch that opens up enticing possibilities for brands to get more bang for their video content buck!

Maestro is ideal for Shopify store owners and operators who want to host commerce-centric live streams to sell their products, but it can work with all kinds of e-commerce businesses. Since Maestro is 100% white-label, your brand will always be front and center! 

Find out more by taking Maestro for a test drive.

→ Try Maestro for Free

2. Grip

Grip is a pioneering “live commerce” platform specifically built for mobile-friendly streams and an audience of smartphone users. Notice how the example has a banner image for the product above the stream and a “shop now” button.

Founded in 2018, Grip is known as a prominent Korean live shopping platform. As of 2022, it has expanded to the US and has been downloaded more than 5.7 million times, making it a huge opportunity for brands and influencers looking to get in front of online shoppers. The niches that do well on Grip include beauty, fashion, cooking, and the like. 

In terms of pricing, Grip has a simple 15% fee that it takes out of any sales you make. To get started with Grip as a seller, you do need to apply and have your application accepted.  

3. CommentSold

CommentSold allows you to transform your product listings into vibrant, virtual events. Best of all, you can go live across all of your channels at the same time.

Boasting over 4,000 live retailers with $4B+ in total sales, CommentSold is all about shopping on social channels. The idea is to reach your customers where they already congregate online and to give them a live shopping option without any plug-ins or complex technical work.

One of the significant benefits of CommentSold is the inclusion of a website builder for your own live commerce site and the inclusion of your own live-selling app. It taps into the live-selling functions of popular social media platforms like Facebook, Instagram, and TikTok.

If you’re more of an individual creator or influencer, CommentSold has a Starter/Individual plan for $134/month + 5% of sales. If you’re a small business, you can get going with the platform for $499/month + 4% of sales. It’ll cost $999/month + 3% of sales for larger businesses.

4. Amazon Live

Amazon Live is essentially the online e-commerce giant you already know but with live selling functionality built-in!

This platform caters to two primary groups: Selling Partners and Influencers. If you’re a selling partner with one or more products listed on Amazon, there’s one obvious advantage of creating and sharing your shoppable videos on Amazon Live: the Amazon ecosystem. 

Because you already sell there, you can boost visibility and engagement for your product pages on Amazon through shoppable videos. This includes getting your brand value out there, boosting total conversions, and selling more products overall.

The Amazon Live Creator app is a live streaming application for brands and influencers to demonstrate products they want to sell while interacting with shoppers in real time. 

As an influencer, you can get started with the Amazon Live Creator platform at no cost. If you’re already a seller with Amazon, the Amazon Live route may be a good option for you!

5. Bambuser

Bambuser bills itself as “the #1 video commerce platform,” making video shoppable on your site. It’s designed to help you increase sales, inspire customers, and reduce returns with its unique app.

The Bambuser’s video player is white-label and features a mobile SDK for customers to embed their live shopping into custom apps of their own. You can reach viewers in over 100 countries with Bambuser.

Another unique feature of Bambuser is the option to create both one-to-one and one-to-many shoppable videos. Obviously, one-to-one is designed for a sales use case, while one-to-many allows you to boost video engagement and monetize your data for a wider audience. 

Pricing is available on a per-video or per-views basis, with the Starter plan including up to 10 live videos and 50 published videos at $1,100/mo.

Choosing a Shoppable Video Platform

Which of these shoppable video platforms is right for you? Knowing how complex your use case will be is essential because there’s a big difference between promoting products in your videos as an influencer or individual content creator and a large e-commerce brand selling their extensive catalog of products via a shoppable live stream.

You should also think about how important social media is to your strategy. Will your users mostly be visiting you on your website, or will you try to reach them primarily through these popular platforms? 

Ultimately, the best platform is the one that helps you achieve your own goals. I hope this guide to shoppable video platforms has helped you learn more about the top options in the space so you can find the one that will work for you! 

Make Maestro Your Shoppable Video Platform

Ready to tap into a shoppable video platform that lets you own and customize your own video website to your heart’s content? Maestro is here to help!

Maestro offers a full video CMS for creating, monetizing, and delivering your video streaming experiences. Set up a professional-looking streaming website with a few clicks. Add your branding, connect your Shopify store, and host your first live commerce stream in just minutes!

Sign up today to kickstart your live commerce initiatives in no time at all.

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